Cookie Statement

What is a cookie?

The rules on cookies are covered by the Privacy and Electronic Communications Regulations 2003. A cookie is a small file that can be placed on your device that allows a website to recognise and remember you. It is sent to your browser and stored on your computer’s hard drive or tablet or mobile device. When you visit websites, they may collect information from you automatically through cookies or similar technology.

The website https://ico.org.uk/for-the-public/online/cookies/ contains comprehensive information on cookies.

Cookies on this website:

Google Analytics

Google Analytics allows Jane Frith to use non-essential tracking (like Google Analytics) to collect some or all of the following:

Where traffic comes from (Acquisition)

Traffic channels: Shows if visitors arrived via organic search, social media, paid ads, email campaigns, or direct links.
Referral sources: Identifies specific external websites that linked to your content.

What visitors do on Jane Frith (Engagement)

Pageviews: Counts every time a specific page loads.
Popular pages: Ranks which individual pages and screens get the most views.
User actions (Events): Tracks specific interactions like button clicks, video plays, or file downloads.
Journey paths: Maps the steps visitors take and where they exit your site.

Who visitors to Jane Frith are (Audience & Demographics)

Geographic location: Reports the country, region, or city your visitors are connecting from.
Device and tech details: Identifies whether users are on mobile, tablet, or desktop, along with their operating system and browser type.

Business results (Conversions & Monetisation)

Key events/Conversions: Measures important milestones like form submissions, sign-ups, or newsletter subscriptions.

YouTube

Any embedded YouTube videos on this website have been embedded using privacy-enhanced mode. This means that no cookies are used if the video is not played. If the video is played Google have an explanation of how they may track viewing behaviour here: https://support.google.com/youtube/